Hybrids of poetry and science
"While natural essences bask in the spotlight, synthetic substances are the stealthy invaders that spark fragrant revolutions. It was the discovery of coumarin that gave birth to the first modern perfume, Fougère Royale, in 1881. Aldehydes gave Chanel N°5 its abstract sparkle. Ethyl vanillin enhanced Shalimar with its lush décolleté. Hedione® breathed its radiance into Eau Sauvage. And no contemporary fragrance could do without synthetic musk or the ubiquitous Iso E Super."
"Whether they imitate nature, elicit its innermost secrets, or digress into botanically impossible scents, synthetic fragrances are the true building blocks of perfumery. Elegant solutions discovered by scientists that waft from laboratories onto your skin and into your nose."
These quotes reflect nomenclature's corporate ethos. The goal of nomenclature is to show the beauty, man-made hybrids of poetry and science and, above all, to give expression to the beauty of modernity.
Nomenclature was created in New York by Karl Bradl and Carlos Quintero.
Obsessed with fragrances since he was a child, Karl Bardl pursued his passion and eventually became an award-winning perfume designer. He is not a "nose", but with his conception role, he still has a great influence on the final product. This is because he accompanies the perfumer throughout the development process and is responsible for selecting the appropriate notes and ingredients.
Carlos Quintero, on the other hand, describes himself as a "renaissance designer" and has worked for several renowned global perfume, fashion and publishing companies. His scope of work relates to the basic concept of the brand. It was Carlos who developed the modernistic angle of nomenclature.
Karl Bardl's artistic approach of "creating beauty for beauty's sake" and Carlos Quintero's purposeful orientation of "finding beautiful, practical solutions" create a perfect interplay.
Economical, beautifully functional and unique. These are the keywords that best describe the packaging of nomenclature. The bottle is inspired by the classic Erlenmeyer flask and, together with the molecular structural packaging, is a tribute to chemistry laboratories. To keep the overall design as economical as possible, there is no cap: the brushed stainless steel atomizer is equipped with a coil spring that prevents it from being accidentally pressed. The sprayer can be unscrewed so that the bottle can be reused.
(Image rights: © nomenclature)