Interview with owner Michaela Andraschko
Nestled in the heart of Munich’s Old Town, the "Kleine Theatiner Parfümerie" invites customers to explore the world of niche perfumes and cosmetics. Owner Michaela Andraschko and her dedicated team pride themselves on offering personalized consultations and a curated selection of exclusive fragrances and skincare products.
1) Behind the Scenes: What Does a Typical Workday Look Like?
Michaela describes her routine: “I start at 9 a.m. and work until 8:30 p.m. After greeting my colleagues, we plan the day together: Which goods will arrive? Which customer appointments are scheduled? Preparing for personalized consultations in makeup, fragrance, and skincare is especially important.”
The combination of structure and flexibility allows the team to provide each customer with a tailored experience.
2) What Makes the Kleine Theatiner Perfumery Special?
“Our personalized consultations are our unique selling point. We’ve significantly expanded our offerings in the skincare and makeup sectors. Using state-of-the-art analysis tools, we take a close look at what our customers need. We don’t just recommend trendy or promotional products – our suggestions are tailored to the individual’s needs.”
This approach is a real bonus for customers who value personalized, high-quality care.
3) How Are Brands and Fragrances Selected?
When choosing new brands, Michaela emphasizes quality and authenticity:
“We consciously focus on smaller companies where you can sense the passion behind the product. Of course, the fragrance character, longevity, and composition must also appeal to us.”
This philosophy ensures that every brand in the store has a story to tell.
4) Big or Small: Why the Shop’s Size Is a Conscious Choice
The cozy size of the shop is integral to its concept: “I definitely don’t want a bigger shop. The intimate space allows us to provide individualized and personal attention to our customers. With a team of five or six people, we can focus on each customer and offer personalized consultations.”
Here, exclusivity meets a warm, welcoming shopping experience.
5) Who Are the Customers?
According to Michaela, there’s no “typical” customer: “We serve customers of all ages. I’m especially happy to see more young people coming to us for skincare. Many big brands focus more on marketing than on quality ingredients – and our customers are increasingly recognizing that.”
6) 15 Years of Success: What Keeps You Motivated?
For nearly 15 years, Michaela Andraschko has been the owner of the Kleine Theatiner Parfümerie. And the future? “I could easily see myself continuing for another 15 years. My greatest motivator is the customers: listening to them, advising them, and meeting them where they are.”
This passion is evident in every visit to the shop.
7) Favorite Brands and Personal Recommendations
Which brands inspire Michaela the most?
“I particularly love the fragrance lines from ALTAIA, Carthusia, and DE GABOR. You can really detect the high quality of the ingredients in DE GABOR’s creations. ALTAIA’s perfumes, to me, are like a journey around the world, while Tiziana Terenzi also offers some wonderful creations.”
Conclusion
The Kleine Theatiner Parfümerie is more than just a store for perfumes and skincare products – it’s a place where customers feel understood and receive personalized care. For those seeking exclusivity, passion, and quality in Munich, this boutique is a must-visit.
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