"While natural essences bask in the spotlight, synthetic substances are the stealthy invaders that spark fragrant revolutions. It was the discovery of coumarin that gave birth to the first modern perfume, Fougère Royale, in 1881. Aldehydes gave Chanel N°5 its abstract sparkle. Ethyl vanillin enhanced Shalimar with its lush décolleté. Hedione® breathed its radiance into Eau Sauvage. And no contemporary fragrance could do without synthetic musk or the ubiquitous Iso E Super."
"Whether they imitate nature, elicit its innermost secrets, or digress into botanically impossible scents, synthetic fragrances are the true building blocks of perfumery. Elegant solutions discovered by scientists that waft from laboratories onto your skin and into your nose."
These quotes reflect nomenclature's corporate ethos. The goal of nomenclature is to show the beauty, man-made hybrids of poetry and science and, above all, to give expression to the beauty of modernity.